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The Blue & Gray Press | August 22, 2019

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Invisible Children Raises Awareness, But is it Enough?

Invisible Children Raises Awareness, But is it Enough?

At this point, the likelihood that you’ve encountered the activist group Invisible Children’s “Kony 2012” campaign is exceedingly high. The 29-minute viral video sparked passionate reactions ranging far on each end of the spectrum, with the staunchest defenders and harshest critics each shouting their respective stance from our new-aged mountain top: the Internet. Both camps would like the public to blindly take the words fed to them by each party’s most vocal supporters as gospel, but to do so is the height of naïveté.

Both groups have their points worth noting in regards to Invisible Children’s campaign and methods, Joseph Kony, and the Lord’s Resistance Army in general. To tune out one side in the interest of simplifying a complicated issue does not mesh with collegiate prerogative of actually becoming well-educated individuals.

The effectiveness of the “Kony 2012” video as strictly an awareness capacity has been astounding. The Youtube video has amassed more than 78 million hits and the same film on Vimeo is nearing 17 million views, so the outreach goal of the film has exceeded even the wildest expectations of the Invisible Children brass.

Yet while the film got people talking about Kony and the LRA, it makes the mistake of assuming that all the chatter is the yellow brick road that will lead to the capture of an evil man who has built his own child army. Those atop the Invisible Children hierarchy act as though posters, buttons, tweets, Facebook likes and profile picture changes are the key to Kony’s capture. There is no doubt that it is vital to the awareness portion of their goal, but the American troops the Invisible Children organization want sent overseas to help train the Ugandan army have already been deployed.

The pair of sides have also traded barbs regarding finances, exaggeration of the LRA in Uganda and the oversimplification of the issue at hand, but this is not an all-encompassing article meant to address every issue that is out there. This is meant to urge you not to take everything you hear, see or read at face value. A well-written piece or a well-spoken stance on Kony doesn’t mean that everything presented in those mediums are factually accurate. The proper information is out there and can be attained, but taking a half hour to watch “Kony 2012” or read a blog post ripping the nonprofit to shreds does not make you an expert on the matter. Instead, find trusted sources that present the facts and minimize conjecture to help you come to your own conclusion on an issue instead of being told what to think.


  1. I believe that the millions of views on Youtube worked, and that Kony has been defeated by magic and rainbows. Oh, and Obama on the back of a unicorn wielding a wand of love.

  2. 2010 alum

    What are these “trusted sources that present the facts and minimize conjecture?” I know that the Bullet uses the New York Times website to source some of its material ( –would that be a good place to start? The CIA FactBook? The State Department? Where is the proper place to attain the “proper” information?

    Also, Fleur, everyone knows that Obama can’t ride a unicorn. He’s fathered children. He’d most likely be on a Pegasus. Obama wielding his wand of love reminds me of how much Republicans were turned off by the size of his package. I have faith in Obama’s love wand.

  3. MP

    Obama on the back of Limbaugh wearing a jet-pack that spews ozone damaging filth?

  4. MP

    I like that reference a lot more

  5. Let’s make a concession: Michelle Obama riding on the back of Rush Limbaugh impersonator dressed as Santa Clause who sits most graciously upon a broom-horse with a red/white/blue mane. Has to be red, white and blue. I won’t be bipartisan on that.
    And Old Person (if I can call you Old Person), I think everyone’s just jealous of everyone else’s package. I mean, every package is good, but someone else’s is just different than yours. I mean, my mommy sent me one with Hershey chocolate, and my sister got Cadbury. It was a sad, jealous day for me…I don’t want to talk about it any more…